How it began
Ivella was founded with the simple goal of creating the best banking products for couples. We're re-thinking how financial products should look and feel from first principles.
Couples are one of the most underserved customer demographics by consumer banks and financial institutions, and yet, they control the largest share of consumer spending in the US. The financial products they use lack differentiation, ignore changing societal trends, fail to meet their unique constraints, and are, frankly, wildly uninspiring.
Money and finances are the number one most commonly cited relationship killer. 31% of couples between 25-34 report money as a weekly stress. Why is it that then, that the only financial product built for couples are joint accounts? Ivella is here to expand those options. Beautiful relationships deserve beautiful financial products.
Where we're going
With that shared card, couples can set ratios... and Ivella will automatically split any transactions made using the Ivella debit card.